Friday, October 28, 2016
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Illinois Lottery's "More Coffee"


Artisans PR


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Longtime Conan O’Brien sidekick Andy Richter recently stepped behind the camera to direct a series of ads for the Illinois Lottery. Produced by STORY for Downtown Partners Chicago, the ads are sequels to an earlier group of spots that Richter both directed and starred in as Gil Mitchell, an eccentric and elegantly coifed newsman tasked with informing Illinoisans about huge lottery jackpots. In "More Coffee," Richter stocks up on caffeine as he prepares for a long night of announcing jackpots in the Illinois Lottery.

SPW Credits

Client: Illinois Lottery; Agency: Downtown Partners Chicago. Dan Consiglio, Creative Director/Copywriter. Production: STORY. Andy Richter, Director; Mark Androw and Cliff Grant, Executive Producers. Editorial: Optimus, Chicago. Randy Palmer, editor; Brian Hraster, producer.


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