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Honda's "I Like It" Behind The Scenes


Monday, Apr. 7, 2014


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Walker/Fitzgibbon TV & Film [WFTVF] in association with Omni Advertising take over highways across the US filming running footage for Honda Associations’ “I Like It” campaign. Helmed by veteran Executive Producer Mo Fitzgibbon and her partner, Director/DP Robert W. Walker, the company was on a four-state, ten-city mission with a convoy of cops and 26 picture-perfect Honda vehicles of every model. DP Max Fischer captured amazing scenic shots of the beach, national buildings, and military ships. Producer Jeffery Frizzell  of 44 Productions ran the production on military time as he battled through hectic situations on the roads of Norfolk, Hampton Beach and Virginia Beach in order to meet up with the battleships in the harbor for the Honda hero vehicle shots at sunset.  The Virginia Film Office, city officials and the townspeople welcomed the production. 


Ad Agency: Omni Advertising

Production Company: Walker/Fitzgibbon TV Film
Executive Producer - Mo Fitzgibbon , Director/Director of Photography - Robert Walker,  Director of Photography - Max Fischer,  Producer - Jeffery Frizzell - 44 Productions, Editor - Evan Campbell

Virginia Crew
Camera Assistant (Crane Cam) - Jonny Meyer  Camera Assistant (Fixed Cam) - Mike Bibbo  Camera Crane Tech - Rick Baylog  Grip - Matt Haycox  Production Assistant & Picture Car Driver 1 - Mike Pollock
Picture Vehicle Driver 2 - Mike Diller  Picture Vehicle Driver 3 - Jay Gates  Picture Vehicle Driver 4 - Jay DeJesus  Picture Vehicle Driver 5 - Frank Wright  Car Detailer - Charles Edwards

VA Beach Police Department
VA Beach PD 1Detective Sergeant Charles “Chip” Condon (Main Contact)  VA Beach PD 2 - Lissa M Bauder  VA Beach PD 3 - James Bauder

Norfolk Police Department
Norfolk PD - Lt. Joe Branning (Main Contact)

Equipment Rentals
Camera Gear - Gearhead Camera Inc.  Camera Car & Crane - Jordan Klein Video and Film Grip Package - New Deal Production Services LLC   Insurance Company - ASIS Financial c/0 Alan Schlaifer

Norfolk Film Permit - Mary Keough   VA Beach Film Permit - Bill Kelly  Virginia Film Office - Andy Edmunds, Hampton Roads Film Office

Honda Dealership - Hall Honda

VA Beach Fishing Center Parking Lot; Rudee Inlet Bridge; City of VA Beach - VA Beach Boardwalk; City of VA Beach - Cape Henry Lighthouse & Old Cape Henry Lighthouse; City of VA Beach - Shore Drive; City of VA Beach - Lesner Bridge; City of VA Beach - Parking Lot @ Bubba’s Marine; Town Center Fountain; Nauticus & Half Moon Cruise Terminal; Town Point Park; Scope & Chrysler Hall; Wisconsin Square


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