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Honda's Acura TLX "So Fancy"


Monday, Oct. 20, 2014


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This :30 TV spot, out of MUSE USA, features Eddie Liu as the groom driving the All-New 2015 Acura TLX on his way to pick up his bride, played by Ashley Li. Directed by Jing & Jess of Untitled, the commercial was shot in Encino, California and edited by Michael Bartoli for Muse USA and Honda Motor Company.


Client: Honda Motor Company
Product: 2015 Acura TLX

Agency: MUSE USA
Chief Creative Officer: Jo Muse
President: Shelley Yamane
Creative Lead, Sr. Creative Director: Michael J. McCallum
Art Director: Wilky Lau
Copywriter: Aireka Muse
Copywriter: Dennis Chang
Account Director: Gina Cadres
Senior Producer: Daryll Merchant

Production Company: Untitled
Directors: J + J
Executive Producer: Jim Evans
Head of Production: Geoff Campbell

Post Production: Hybrid
Editor: Michael Bartoli
Executive Producer: Gail Butler
Post Producer: Song Cho
Assistant Editor: Daniel Spencer
Apprentice Editor: Ludwig Jonnson

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