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Honda "A New Truck to Love"

By

hesh@ragingarti...
Tuesday, Feb. 2, 2016

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Created via RPA, directed by Hungry Man’s Bryan Buckley and edited by Jim Haygood of Union, the Honda Super Bowl entry “A New Truck to Love” offers a new spin on the Queen classic “Somebody to Love”. The spot showcases the Honda Ridgeline’s innovative features, most notably the available truck-bed audio system - the better for a herd of sheep to strut their stuff in an impromptu singalong.

Credits

CLIENT: AMERICAN HONDA MOTOR CO., INC. / Torrance, CA

AGENCY: RPA/Santa Monica, CA

EVP, CCO: Joe  Baratelli
SVP, ECD: Jason Sperling
Creative Director/Art Director: Brent Singer
Sr. Art Director: Matthew Pullen
Sr. Art Director: Amy Servidea
Sr. Copywriter: Chris Bradford
Sr. Copywriter: Audrey Attal
SVP, Chief Production Officer: Gary Paticoff 
VP, Executive Producer: Isadora Chesler
Sr. Producer: Eva Ellis

PRODUCTION COMPANY: HUNGRY MAN

Director: Bryan Buckley
Executive Producer: Mino Jarjoura
Director of Photography: Scott Henriksen
Producer: Emily Skinner

EDITORIAL: UNION EDITORIAL

Editor: Jim Haygood
Managing Partner: Michael Raimondi
Executive Producer: Lisa Johnson
Executive Producer: Joe Ross
Assistant Editor: Drew Johnson

VFX & DESIGN: THE MILL

COLOR: THE MILL

MIX: LIME STUDIOS

MUSIC: "Somebody to Love"Written by Freddie Mercury© 1976 Queen Music LTD.All Rights controlled by EMI Music Publishing, administered by Sony/ATV Music Publishing. Performed by Queen.Courtesy of Hollywood Records.

RE-RECORD & SOUND DESIGN: BEACON STREET STUDIOS

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