Honda "A New Truck to Love"
Created via RPA, directed by Hungry Man’s Bryan Buckley and edited by Jim Haygood of Union, the Honda Super Bowl entry “A New Truck to Love” offers a new spin on the Queen classic “Somebody to Love”. The spot showcases the Honda Ridgeline’s innovative features, most notably the available truck-bed audio system - the better for a herd of sheep to strut their stuff in an impromptu singalong.
CLIENT: AMERICAN HONDA MOTOR CO., INC. / Torrance, CA
AGENCY: RPA/Santa Monica, CA
EVP, CCO: Joe Baratelli
SVP, ECD: Jason Sperling
Creative Director/Art Director: Brent Singer
Sr. Art Director: Matthew Pullen
Sr. Art Director: Amy Servidea
Sr. Copywriter: Chris Bradford
Sr. Copywriter: Audrey Attal
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Sr. Producer: Eva Ellis
PRODUCTION COMPANY: HUNGRY MAN
Director: Bryan Buckley
Executive Producer: Mino Jarjoura
Director of Photography: Scott Henriksen
Producer: Emily Skinner
EDITORIAL: UNION EDITORIAL
Editor: Jim Haygood
Managing Partner: Michael Raimondi
Executive Producer: Lisa Johnson
Executive Producer: Joe Ross
Assistant Editor: Drew Johnson
VFX & DESIGN: THE MILL
COLOR: THE MILL
MIX: LIME STUDIOS
MUSIC: "Somebody to Love"Written by Freddie Mercury© 1976 Queen Music LTD.All Rights controlled by EMI Music Publishing, administered by Sony/ATV Music Publishing. Performed by Queen.Courtesy of Hollywood Records.
RE-RECORD & SOUND DESIGN: BEACON STREET STUDIOS
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