In the first spot for HomeVestors®, we see a family living in a home with obvious foundation problems – everything is tilted. They are in their kitchen having dessert. The husband asks his wife to pass the pudding. When she sets the dish in front of him it slides off the table. The voice over says, “When things get ugly call the We Buy Ugly Houses People.” The spot is resolved with a HomeVestors® employee showing the couple how he can help them by buying their house.
SPW Credits
ECD: Steve Grimes
Writer: Steve Grimes
AD: Blake White
Agency Prod: Alicia Conner
Director: Kiran
Dir. Prod. Comp: The Cavalry
DP: Michael Jensen
Prod. Comp: PixelWorkers
Editor: Adam Henderson
Editorial Comp: PostOp, Dallas
Colorist: Michael Jensen
Audio Eng: Hayes Smith
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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