Venice, CA-based creative studio Heresy director Paul Coy Allen enlists hockey heroes Wayne Gretzky and Pavel Bure to put the dedication of fans to the test in the new “Hockey Legends” for Bud Russia. The spot features a hidden camera stakeout at a dive bar where Russian and U.S. fans are enthusiastically watching a hockey finals game. Gretzy and Bure watch from behind the scenes and make their surprise entrance into the bar where tensions are beginning to grow between the opposing fans. The rivals on the ice—and friends off the ice—challenge a duo of fans to a game of table hockey, uniting the contesting fans to cheer for the lighthearted match and even have a beer together in the end.
Client: Anheuser-Busch InBev; Bud Russia
Title: “Hockey Legends”
Production Company: Heresy
Director: Paul Coy Allen
Executive Producer: Melissa Larsen
Producer: Gina Leonard
Associate Producer: Julia Petrova
Editorial & Post: Heresy
Executive Producer, Post Production: Maureen Dowd
Editor: Justin Fong
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