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Hey Violet "I Can Feel It"


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Friday, Jul. 31, 2015


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Creative studio Heresy directing duo So & So sparks a vibrant midnight fiesta in the new music video for Hey Violet’s single “I Can Feel It,” via Capitol Records. The video is set in Downtown Los Angeles’ thriving hub of paper mâché delights: the Piñata District, and features the band members enjoying a carefree night of colorful antics.

So & So, comprised of members Sue and Hoj, was inspired by the colorful exuberance of the Piñata District, where the LA-residing duo often venture through on their own romantic strolls. “We thought Hey Violet would be the perfect band to run wild through an alley full of piñatas,” said So & So. The youthful and energetic Angeleno band jibed perfectly with the creative energy of So & So, effectively capturing the carefree aesthetic. 


Hey Violet
Title: “I Can Feel It” 3:20
Label: Capitol Records
Production Company: Heresy
Directors: So & So
Executive Producer: Melissa Larsen
Head of Production: Whitney Conroy
Producer/2nd Unit Camera: Jeremy Hartman
Production Design: Matthew Holt, Melissa Broker
Director of Photography: Aaron Grasso
Executive Producer, Post Production: Maureen Dowd
Editor: Justin Fong

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