Hebrew National's "Charred"
Just in time for the summer barbeque season, Bob Ackerman, partner and editor at The Colonie, has finished a new campaign for Hebrew National.
Two spots, directed by Backyard Films’ Kevin S. Smith, show just how far some people are willing to go when they learn that their hot dogs don’t measure up to the famous kosher brand. Charred opens with two couples tending batches of franks on a backyard grill. One couple is preparing Hebrew National hot dogs, the other a generic “all beef” product. When the generic couple learns about the high quality ingredients employed by Hebrew National, they take drastic steps to satisfy their burning desire for the superior franks.