HDNet Movies' "The Sound of Cinema" Sonic Brand Update
ByRight Word Media
Before a network can captivate viewers with a first-rate film, the audience needs to know what attraction is next. The sophisticated new on-air branding for HDNet Movies succeeds in capturing viewer attention, thanks to a striking new look matched by an engaging new theme composed by Stephen Arnold Music. Stephen Arnold Music composed an intriguing theme that deftly weaves ambient synth pads, sound effects, plantive piano melodies, soaring strings and percussion together. The end result is a modern, distinctive soundtrack that sidesteps cliché, giving HDNet Movies an intelligent and absorbing sound all its own.
Client: HDNet Movies; Project: Music rebrand; Agency: HDNet Movies (in-house): VP Programming, Katie Gladstone; Senior Producer, Lindsay Jordheim Original Music: Stephen Arnold Music, Dallas, TX: President, Stephen Arnold; Creative Director, Chad Cook