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HBO's "Bessie"

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Right Word Media
Tuesday, Jun. 16, 2015

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Call it a prime example of ‘less is more’– design/animation studio One Fine Day created the compelling promo for HBO’s latest original film achievement, “Bessie,” starring Queen Latifah as the legendary blues singer Bessie Smith.

“HBO has a very specific look in terms of their marketing that is very much in-line with the strengths of One Fine Day,” de La Gorce says. ”Their branding is always cinematic and story-driven, which is closely akin to the way we approach projects as a creative studio as well.”

Gwen Sarnoff, Executive Producer, HBO Marketing/Creative Services, adds, “With every new project, One Fine Day brings their expertise, passion, and A-Game to develop, flesh out and deliver superb creative.”

 

 

Credits

Client: HBO

Project: “Bessie” promo (:30)

Production/Design/Editorial: One Fine Day, New York
Creative Director: Nathalie de La Gorce
VFX Director: Chris Haak
 

 

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