ByRight Word Media
Call it a prime example of ‘less is more’– design/animation studio One Fine Day created the compelling promo for HBO’s latest original film achievement, “Bessie,” starring Queen Latifah as the legendary blues singer Bessie Smith.
“HBO has a very specific look in terms of their marketing that is very much in-line with the strengths of One Fine Day,” de La Gorce says. ”Their branding is always cinematic and story-driven, which is closely akin to the way we approach projects as a creative studio as well.”
Gwen Sarnoff, Executive Producer, HBO Marketing/Creative Services, adds, “With every new project, One Fine Day brings their expertise, passion, and A-Game to develop, flesh out and deliver superb creative.”
Project: “Bessie” promo (:30)
Production/Design/Editorial: One Fine Day, New York
Creative Director: Nathalie de La Gorce
VFX Director: Chris Haak