Monday, May 21, 2018
You are here:

Hasbro/Transformers Battle Masters' “A Warriors Journey”

By

Right Word Media
Wednesday, Jun. 18, 2014

2296 views

Log in or register now!

It’s a familiar ‘against-all-odds’ story about a scrappy boxer from the street who gets his one shot at the championship. Only this time it’s Transformer arch-enemies Megatron and Optimus Prime battling in the ring in this new, 3D animated epic boxing ad from animation/visual effects house Clockwork VFX for the new Transformers Battle Masters game and agency UPROAR!, New York. This hugely ambitious :90 spot, which began airing in May represents a significant creative accomplishment for the nine-year-old creative studio.

“This was an ambitious project from a CG animation perspective that truly tested Clockwork,” Jason Tomlins, Clockwork VFX’s Creative Director/Co-Founder says. “Ninety seconds of complex 3D animation, featuring an array of action sequences set-n photo-real environments, is a rarity in advertising, and it’s why this spot stands apart from everything else in the kids/toys market.”

Credits

Client: Hasbro/Transformers Battle Masters  Project: “A Warriors Journey” (:90)

Agency: UPROAR, New York, NY

Animation/Visual Effects: Clockwork VFX, Dubai and New York
Creative Director: Jason Tomlins, Executive Producer: Mia Harvey

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, May. 21, 2018

Mass Appeal, an urban culture-focused media and entertainment company, has...

Monday, May. 21, 2018

When the filmmaking Duplass brothers sat down to list their top 10 movies...

Monday, May. 21, 2018

The 2018 Billboard Music Awards paid tribute to the students and teachers...

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Sunday, May. 20, 2018

Peabody Award winners and nominees were celebrated at a gala evening event...

Saturday, May. 19, 2018

A tumultuous Cannes Film Festival concluded Saturday with the Palme d'Or...

Recent SPW Releases

Friday, May. 18, 2018

Dimenco, an international pioneer in display technologies and fully owned...

Friday, May. 18, 2018

Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in...

Thursday, May. 17, 2018

When presented with a ‘drawing-a-day’ challenge by fellow animators,...

Thursday, May. 17, 2018

SIGGRAPH 2018 , the world’s leading showcase of digital art created using...

Wednesday, May. 16, 2018

Emmy Award ® - winning design and branding studio Friends of Mine (FOM)...

Wednesday, May. 16, 2018

Stoli® Vodka, the original premium vodka with uncompromising quality for...

Top