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H-E-B's "Chilean Wine"


Press Kitchen
Tuesday, Jun. 2, 2015


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Dallas/Santa Monica-based Sugar Film Production travels to the ends of the earth for the long-running H-E-B “Signs” real people campaign, most recently in Santiago, Chile for director Chris Smith’s new :30, “Chilean Wine.” As with all spots in the award-winning campaign, “Chilean Wine” goes to the source, introducing viewers to the real people, farmers and breathtaking vineyard locations behind the high quality wine offered at H-E-B. From the ranches of Texas to the Pacific Northwest to Alaska, Chile and Columbia, Sugar’s cinematic journey on “Signs” spans over five years and 20 commercials, each spot capturing a piece of the H-E-B story in a cinematic, docu-style manner.


Client: H-E-B  |  Title: “Chilean Wine” x :30
H-E-B Group VP Advertising and Marketing: Cory Basso
H-E-B Director of Advertising: Shelley Hannon
H-E-B Senior Account Manager: Lena Delgado

Agency: The Richards Group
Brand Creative Group Head: Chris Smith
Brand Management: Derek Darst
Broadcast Producer: Kim Alexander
Art Director: Bo McCord
Brand Creative/Copywriter: Wendy Mayes

Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
Line Producer: Michelle Isbell

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