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H-E-B "Toga"


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Tuesday, Nov. 25, 2014


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Sugar Film Production director Chris Smith continues to raise the bar in comedic athlete performances in the latest campaign for H-E-B out of The Richards Group. Starring players from the San Antonio Spurs, the four-spot campaign shows that the latest championship ring does not weigh down the stars of the Texas team. The campaign includes the :30 “Toga,” which features an unimpressed Tim Duncan returning from a workout to find Tony Parker, Patty MIlls, Kawhi Leonard and Manu Ginobili decked out in homemade togas to fully immerse themselves in their enjoyment of H-E-B’s new greek yogurt.  The campaign also includes the :30s “Wise,” “Slogans” and “Barbie.” 


Client: H-E-B

Titles: “Barbie,” “Wise,” “Slogans,” “Toga” 4 x :30

H-E-B Group VP Advertising and Marketing: Cory Basso; H-E-B Senior Advertising Account Manager: Judi Janney; H-E-B Advertising Account Manager: Jenny Williams

Agency: The Richards Group

Brand Creative Group Head: Chris Smith, Brand Creative/Art Director: Bo McCord, Brand Creative/Copywriter: Wendy Mayes, Brand Creative/Copywriter: Brittany Sarrett, Brand Creative/Art Director: Kyle Kelley, Brand Creative/Copywriter: Steve Grimes, Brand Creative/Art Director: Kevin Reid, Director of Broadcast: Greg Gibson, Agency Producer: Debbie Koppman, Business Affairs Manager: Sara Sax, Business Affairs Manager: Devona Mayeur, Brand Management: Howard Blevins

Production Company: Sugar Film Production

Director: Chris Smith, Executive Producer: Tony Miglini, Head of Production: Michelle Isbell

Editorial: Fast Cuts

Editorial Executive Producer: Lisa Hill, Editorial Senior Producer: Barbara Sanders, Offline Editor: Jason Payne

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