Sugar Film Production director Chris Smith continues to raise the bar in comedic athlete performances in the latest campaign for H-E-B out of The Richards Group. Starring players from the San Antonio Spurs, the four-spot campaign shows that the latest championship ring does not weigh down the stars of the Texas team. The campaign includes the :30 “Toga,” which features an unimpressed Tim Duncan returning from a workout to find Tony Parker, Patty MIlls, Kawhi Leonard and Manu Ginobili decked out in homemade togas to fully immerse themselves in their enjoyment of H-E-B’s new greek yogurt. The campaign also includes the :30s “Wise,” “Slogans” and “Barbie.”
Titles: “Barbie,” “Wise,” “Slogans,” “Toga” 4 x :30
H-E-B Group VP Advertising and Marketing: Cory Basso; H-E-B Senior Advertising Account Manager: Judi Janney; H-E-B Advertising Account Manager: Jenny Williams
Agency: The Richards Group
Brand Creative Group Head: Chris Smith, Brand Creative/Art Director: Bo McCord, Brand Creative/Copywriter: Wendy Mayes, Brand Creative/Copywriter: Brittany Sarrett, Brand Creative/Art Director: Kyle Kelley, Brand Creative/Copywriter: Steve Grimes, Brand Creative/Art Director: Kevin Reid, Director of Broadcast: Greg Gibson, Agency Producer: Debbie Koppman, Business Affairs Manager: Sara Sax, Business Affairs Manager: Devona Mayeur, Brand Management: Howard Blevins
Production Company: Sugar Film Production
Director: Chris Smith, Executive Producer: Tony Miglini, Head of Production: Michelle Isbell
Editorial: Fast Cuts
Editorial Executive Producer: Lisa Hill, Editorial Senior Producer: Barbara Sanders, Offline Editor: Jason Payne
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