Monday, October 24, 2016
You are here:

H-E-B "Toga"


Press Kitchen
Tuesday, Nov. 25, 2014


Log in or register now!

Sugar Film Production director Chris Smith continues to raise the bar in comedic athlete performances in the latest campaign for H-E-B out of The Richards Group. Starring players from the San Antonio Spurs, the four-spot campaign shows that the latest championship ring does not weigh down the stars of the Texas team. The campaign includes the :30 “Toga,” which features an unimpressed Tim Duncan returning from a workout to find Tony Parker, Patty MIlls, Kawhi Leonard and Manu Ginobili decked out in homemade togas to fully immerse themselves in their enjoyment of H-E-B’s new greek yogurt.  The campaign also includes the :30s “Wise,” “Slogans” and “Barbie.” 


Client: H-E-B

Titles: “Barbie,” “Wise,” “Slogans,” “Toga” 4 x :30

H-E-B Group VP Advertising and Marketing: Cory Basso; H-E-B Senior Advertising Account Manager: Judi Janney; H-E-B Advertising Account Manager: Jenny Williams

Agency: The Richards Group

Brand Creative Group Head: Chris Smith, Brand Creative/Art Director: Bo McCord, Brand Creative/Copywriter: Wendy Mayes, Brand Creative/Copywriter: Brittany Sarrett, Brand Creative/Art Director: Kyle Kelley, Brand Creative/Copywriter: Steve Grimes, Brand Creative/Art Director: Kevin Reid, Director of Broadcast: Greg Gibson, Agency Producer: Debbie Koppman, Business Affairs Manager: Sara Sax, Business Affairs Manager: Devona Mayeur, Brand Management: Howard Blevins

Production Company: Sugar Film Production

Director: Chris Smith, Executive Producer: Tony Miglini, Head of Production: Michelle Isbell

Editorial: Fast Cuts

Editorial Executive Producer: Lisa Hill, Editorial Senior Producer: Barbara Sanders, Offline Editor: Jason Payne

Log in or register now!
Log in or register now!