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Gundersen Health "Glasses"

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HYPE
Wednesday, Mar. 16, 2016

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Following last year’s successful Gundersen Health System campaign, agency Preston Kelly reunited with kaboom and director michele atkins to delve into what makes the provider so special: love + medicine. Launching this week are three spots that embrace this fundamental, powerful ethos. Inspired by actual experiences at Gundersen, the spots reveal small but mighty moments that are pivotal in effective, quality care. Three stories for three generations were filmed on location at Gundersen for an added layer of authenticity. “Glasses” unfolds in a car parked at the snow-covered lot, and demonstrates the steps taken to help an elderly client get the optical prescription she needs. “Hands” reveals how vulnerability and nervousness are calmed by a simple touch. The third spot, “Balloon Glove,” reflects how original thinking can turn the situation around for a small boy in need of care.

Credits

Client: Gundersen Health System

Agency: Preston Kelly
EVP/Creative Director: Chris Preston
Associate Creative Director: Anne Taylor
Senior Copywriter: Charlie Tournat
Senior Broadcast Supervisor: Anne Swarts
Account Supervisor: Ron Hall

Production Company: kaboom productions
Director/DP: michele atkins
EP: lauren schwartz
HOP: steven sills

Editorial Company: Drive Thru
Editor: Mick Uzendoski

Composer: Stephen Coates

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