Golf Channel's "Don't Be a Golf Dinosaur, Book Your Tee Times with GolfNow"
75 million years ago, it would have made sense if you didn't use GolfNow to book tee times. The GolfNow site and app didn't exist.
But today there's no excuse. And yet, only 11% of all tee times are booked online.
In the "Don't be a golf dinosaur" campaign, we seek to change that. We make a simple observation: if you're not using GolfNow to get instant tee times at thousands of courses, you're not a modern golfer. You're a lumbering, lurching, squeaking, roaring, polo shirt-wearing golf dinosaur.
And then, we show what that looks like.
Client: Golf Channel
Agency: barrettSF San Francisco, CA
Creative Director: Jamie Barrett
Copywriter: Jake Reilly, Jim LeMaitre
Art Director: Byron Wages
Head of Production: Nicole Van Dawark
Producer: Diana Parada
Managing Director: Patrick Kelly
Account Manager: Brooks Dennard, Jillian Gamboa
Production Company: Aero Film
Director: Jason Farrand
Director of Photography: Florian Stadler
Head of Production: Marla Whittaker
Executive Producer: Unique Hammond, Cori Cooperider
Line Producer: Leonardo Veras
Editor: Joaquin Machado
Executive Producer: Jane Hutchins
Color: HutchCo, Umlaut Films
Colorist: Jonny Mcpheeters, Ivan Miller
Audio Record & Mix: One Union Recording
Engineer: Joaby Deal, Matt Wood
Smoke Artist: Mark Everson