Golf Channel's 2014 Ryder Cup Broadcast Promo
ByRight Word Media
Golf is a sport of deep tradition, but the broadcasting of this historic pastime is experiencing big changes: Golf Channel is broadcasting the Friday matches of the 2014 Ryder Cup for its first-time ever live coverage of the event. The music that sets the stage for this classic competition is evolving as well, driven by unforgettable new themes from Stephen Arnold Music.
Golf Channel’s newly expanded coverage is part of a landmark agreement, which sees it serving as the exclusive cable home of “Live from the Ryder Cup” through 2030 – the longest national TV rights agreement in pro sports. Taking the long view in building their brand, Golf Channel selected Stephen Arnold Music to create a music package commensurate with today’s classic sports themes.
“This is two continents competing head-to-head, so the sonic brand had to be iconic,” Chad Cook, Vice President, Creative, for Stephen Arnold Music says.
Client: Golf Channel
Project: Ryder Cup 2014 theme music
Music/Sonic Branding: Stephen Arnold Music, Dallas, TX
President: Stephen Arnold; Vice President, Creative: Chad Cook