Timber collaborated with the team at Leo Burnett and Believe Media on the new campaign for American automaker GMC. Stadiums, crowds, cars, animation and design came together in the campaign featuring San Francisco Giants pitcher Jeremy Affeldt. The campaign promotes the brand’s relentless attention to detail. As the spot relates, not every pitcher can throw a 95 MPH fastball under the lights of AT&T Park and not every automaker can create the professional performance of a GMC. Precision can be the difference between winning and losing, or the element that separates ordinary from a cut above. For Timber, accuracy and precision were also a driving force for the campaign – crowd replication, design and visual effects were carefully crafted to support the narrative and campaign theme.
Agency: Leo Burnett
Chief Creative Officer: Steve Chavez
Producer: Adam Van Dyke
Creative Director/ Art Director: Larry Donabedian
Creative Director/Writer: Jim Amicucci
Production Company: Believe Media
Director: Jeff Darling
Executive Producer: Liz Silver
Executive Producer: Luke Thornton
Executive Producer: Mark O’Sullivan
Producer: Marc Benardout
Editor: Paul Martinez / Greg Scruton
Producer: Jamie Lynn Perritt
Colorists: Tom Poole, Stefan Sonnenfeld & Beau Leon
Managing Partner/EP: Damian Stevens
Creative Director’s / Partners: Jonah Hall & Kevin Lau
Executive Producer: Chris Webb
Producer: Lauren Loftus
Lead Flame Artist: Chris DeCristo
Additional Flame: Dave Stern
Flame Assist: Jason Giamara
Digital Effects Supervisor: Nick Hiegel
Nuke Artists: Julie Jang, Krystal Chinn, Hilery Johnson, Dylan Holden, Jerry Hall, Rachel Dunn, & Patrick Longstreth
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