Comedy and cars come into play for the Sheppard-directed GMC Video Series, which included “Cats”, “Guitar”, “Babies” and “Martial Arts”. Getting “Precisely to the Point,” the campaign has a spokesperson exploring idea of contextual search. “The campaign strikes a balance between the sleek precision-based advertising and making the cars look great, like a magazine print shoot, and giving the humor room to breathe,” said superlounge Partner/Executive Producer Dave Farrell. “The spokesperson talking to a baby through the window is a quirky touch and totally indicative of Daniel’s sense of humor." The campaign was honored at this year's D Show.
ECD: Patrick McHugh
CD: Marc Gottesman
AD: Liz Collins
CW: Jason Ziehm
Producer: Jonathan Tompkins
Production Company: Superlounge
Director: Daniel Sheppard
Executive Producer: Dave Farrell
Editorial Company: Peel & Eat
Editor: Pete Warren
Music Company: Soundtrack Boston
Audio Engineer: Mike Secher
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