Gloveworx USA Brand Mantra
M&C Saatchi LA has partnered with Leyon Azubuike & Nick Henry to launch Gloveworx USA, Santa Monica, a place for people to get Fighting Fit. Working closely with the founders on the complete experience since 2014, M&C Saatchi LA built a comprehensive brand identity, apparel, and interior design elements for the Gloveworx brick & mortar location. Leyon Azubuike, a former US Nationals heavyweight competitor, defines Gloveworx as boxing training with strength and conditioning in an enthusiastic team atmosphere. M&C Saatchi LA's approach to defining the brand was informed by an emphasis on empathetic, approachable, confident and motivational, rather than aggressive.
Agency: M&C Saatchi LA
Creative Director: Ron Tapia
Copy Writer: Alina Karabaich
Art Director: Victor Bernedo
Agency Producer: Dennis Di Salvo
Account Director: Erin Wang
Production Company: Department 4
EP: Blake Hodges
Director/Photographer/Editor: Blake Hodges
DP: Danny Grunes
VFX Studio/Animation: Gustav Lundquist
Music Composition/Music House: Justo Bernedo
Sound Engineer/Studio: Chris Willmot
Recent SHOOT News Stories
Recent SPW Releases
The leaders of bicoastal creative production company Gentleman Scholar...
LA-based Stun, an award winning entertainment industry content studio, ad...
The season finale of CBS’s political drama ‘Madam Secretary’ recently...
The winners of the AICP Awards were announced this week. The Awards...
SAG-AFTRA has reached a historic agreement with ZEUS, the new subscription...