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Gloveworx USA Brand Mantra


Tuesday, Dec. 1, 2015


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M&C Saatchi LA has partnered with Leyon Azubuike & Nick Henry to launch Gloveworx USA, Santa Monica, a place for people to get Fighting Fit. Working closely with the founders on the complete experience since 2014, M&C Saatchi LA built a comprehensive brand identity, apparel, and interior design elements for the Gloveworx brick & mortar location. Leyon Azubuike, a former US Nationals heavyweight competitor, defines Gloveworx as boxing training with strength and conditioning in an enthusiastic team atmosphere. M&C Saatchi LA's approach to defining the brand was informed by an emphasis on empathetic, approachable, confident and motivational, rather than aggressive.


Agency: M&C Saatchi LA
Creative Director: Ron Tapia
Copy Writer: Alina Karabaich
Art Director: Victor Bernedo
Agency Producer: Dennis Di Salvo
Account Director: Erin Wang

Production Company: Department 4
EP: Blake Hodges
Director/Photographer/Editor: Blake Hodges
DP: Danny Grunes
VFX Studio/Animation: Gustav Lundquist
Music Composition/Music House: Justo Bernedo
Sound Engineer/Studio: Chris Willmot

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