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Glad's "Glad to Give"

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ssfirestone@gma...
Thursday, Oct. 8, 2015

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San Francisco advertising agency Camp + King recently launched a spot to support The Clorox Company's Glad to Give program. The program and creative were inspired by people who were using Glad ForceFlex® bags to donate bulky or heavy items to charity, because they can fill, stretch and stuff the durable bags with just about anything! 
 
Now Glad wants to inspire you, by creating a special yellow bag that’s made just for donations… encouraging you to give gently loved items a second life and help bring warmth, happiness and smiles to others.  It’ll stand out and remind you to schedule a pickup with a local charity.  
 
Giving has many benefits ranging from making us feel happy to making us and our communities healthier. Visit GladtoGive.com to receive a bag to your home to fill and donate to the charity of your choice. 
Credits

Client: Clorox/Glad ‘Glad-to-Give’  09/09/15

Agency: Camp+King

Chief Creative Office/Partner: Roger Camp; Chief Executive Officer/Partner: Jamie King; Creative Director/Art Director: Rikesh Lal; Creative Director/Copywriter: Jesse Dillow; Art Director: Chris Nash, Justin Hargraves; Copywriter: Scott Myers, Avery Stokes Harrison; Executive Producer: Vince Genovese, David Verhoef; Associate Producer: Malini Kartha; Brand Director: Dana Rabb

Production: Misfit

Executive Producer: Jim Vaughan; Line Producer: Scott Wickman, Director: Patrick Lundberg, DP: Nick Mahar

Post: Misfit

Exec. Producer: Jim Vaughan, Editor: Matt O’Donnell, Asst. Editor: Marissa Rosado, Color and Finish: Mark Everson                                                                

Mix: M Squared Post/San Francisco

Engineer: Mark Pitchford

 
Category: 
Media Type: 
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