GiveThemTen.org "Yowling"

These days, many people know that spaying/neutering is the most humane and effective way to reduce pet overpopulation. But not everyone knows that fixing your cat will also help eliminate problem behaviors, like spraying, yowling, and other forms of acting out. Sharing the message, this campaign for GiveThemTen.org reunites the client and the creative team at Northlich/Cincinnati with director Jordan Brady of Superlounge. “The Talk” is the third in a series of campaigns, following the acclaimed “Scooter” and “Scooter & Marmalade” efforts.

In one spot, a couple addresses the problem of “Yowling”; in another, it’s the “Spraying” - stains on the couch and the wall and the ceiling - that call for a sit-down; and, when the boys start to come around the house, it’s time for a talk with “Daddy’s Little Girl”.