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GiveThemTen.org "Home Kitty"

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hesh@ragingarti...
Monday, Feb. 23, 2015

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The adventures of Scooter the Neutered Cat continue in this spot directed by Superlounge's Jordan Brady and created via Northlich/Cincinnati. Where “Scooter” trumpeted the cat’s street smarts, “Home Kitty” depicts Scooter in a swanky, Mad Men-style pad, and shows how much kinder and gentler cats can be once they’ve been neutered. As some of the lyrics in Scooter’s new theme song explain, “He always struts, he’s got no nuts, and that’s why he never sprays his pee.”

SPW Credits

Client: GiveThemTen.org

Spot Title: Home Kitty :30
First Airdate: Super Bowl, 2015

Agency: Northlich/Cincinnati

Producer: Diane Frederick
Creative Director: Kerry Broderick
Art Director: Laura Gels
Copywriter: Terry Dillon

Production Company: Superlounge/Los Angeles

Director: Jordan Brady
DP: Julian Whatley
Producer: Kim Bradshaw
Executive Producer: Dave Farrell

Post: Lightborne

Music: Circa Music

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