Launching in celebration of International Women’s Day (March 8), NYC-based music agency Groove Guild is releasing a new music video for Machines A.T.O.’s “Like Girls” track ft. Kali J. championing the infinite possibilities and potential of tomorrow’s most sensational successes: girls. The video features a variety of young girls unapologetically owning their unique talents and perspectives. From a girl crushing it as a horseback archer, to another rockin’ it out in a unicorn onesie and roller skates, to a toddler mastering science experiments, the video intercuts vignettes of fierce girls with lively retro neon graphics—and even features a cameo by a “legendary so iconic” female celebrity.
The catchy, energizing anthem from collective consciousness songwriting entity Machines A.T.O. features Atlanta-based artist Kali J. and was originally released in 2020 as a part of Groove Guild’s EP “Like Girls! Songs to Inspire and Empower.” Created to bring a soundtrack of empowerment for girls, Groove Guild partnered with female artists to craft a compilation of tracks that bring an element of fun to the quest to succeed and embrace trusting yourself. The final track “All That You Got” will be released later this month along with the full EP, available for streaming across all platforms.
“Like Girls” quickly garnered national attention when it was featured in-show during the 2020 Nickelodeon Kids’ Choice Awards. Currently, the song is featured in the popular Apple Music playlist “Who Runs the World,” alongside the likes of Taylor Swift, Ariana Grande, Lady Gaga and Beyoncé.
SPW Credits
Credits
Production Company: Groove Guild Executive Producers: Al Risi, Paul Riggio Director: David Lord Producer: Amanda Scoblick Project Manager: Sara Ireland
Post Production: Nice Shoes Editor: Dan Suter Producer: Serena Bove Executive Producer: Tara Holmes Colorist: Maria Carretero
Sound Design/Final Mix: Groove Guild Sound Design: Paul Riggio Composer: Jon Notar Mixer: Ariel Borujow
"Like Girls" Written by: Paul James Riggio and Kali J Arnott Performed by: Machines A.T.O. feat. Kali J Produced by: Paul James Riggio
Master Recording Courtesy of Groove Guild Published by Air Pushers Music (BMI) Worldwide rights to master and publishing administered by Groove Guild
Featured Credits (in alphabetical order): Carly Abrams, Jenna Z Alvarez, Sana Anderson, Mia Beinhorn, Beata Bissen, Phoebe Bjerke, Jack Bourquin, Queen Etana Brown, Emily Butler, Isabella Campisi, Alyssa Carrasquillo, Janay Carrasquillo, Rylee Chen, Manny Cohn, Talia Colchico, Bella Cortes, Samantha Cotes, Emi DeCicco, Ella Faris, Frank Finnegan, Kolbie Flemming, Joya Gauthier, Finley Good, Breylee Gordon, Rayna Gordon, Leigh Anne Green, Tyler Greenhagen, Catalina Heslin, Natasha Heslin, Lila Horgan, Rogan House, Marika Jeziorek, Caden Kauffman, Joey Kelly, Peyton Kirk, Jackson Kramme, Livvy Skates, Jane Lord, Marissa Malto, Kim Manning, Kaiya Jones-Mayfield, Violet Mayugba, Melody Violet McConnell, Madeline Meadows, Marisa Melgoza, Olivia Melgoza, Madison Montero, Daija Moss, Dylan Mummendey, Michael Mummendey, Tracy Negrete, Minka Rose Nichtern, Maggie Noe, Mazel Paris Alegado, Liwia Pelinko, Ashton Pennington, Lakota Theisen, Gretchen "Tsuki" Puddicombe, Arianna Rickett, Alexia Roditis, Nico Schumacher, Aryaa Singh, Skatelisa, Keira Thompson, Sofie Times, Tatiana Titova
Explore, director Jeremy Pinckert and Go RVing did not need to go far to gain inspiration for their latest commercial production. "Airplane Problems" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. Explore used their direct to brand process that allows them to come alongside internal agencies and provide elevated levels of production. The adaptation from audio ads to live-action spots involved re-writing lines and adding a few iconic scenes from Pinckert’s ideas to provide anchor moments for the ads. For the airplane creative, a notable line change now would have a little girl say, "Daddy has my charger"; added elements include an unruly seat partner who sits right in the middle of the family and proceeds to eat messy food; and a scene showing the missing Dad in the middle seat of a row in the back of the plane.
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