Launching in celebration of International Women’s Day (March 8), NYC-based music agency Groove Guild is releasing a new music video for Machines A.T.O.’s “Like Girls” track ft. Kali J. championing the infinite possibilities and potential of tomorrow’s most sensational successes: girls. The video features a variety of young girls unapologetically owning their unique talents and perspectives. From a girl crushing it as a horseback archer, to another rockin’ it out in a unicorn onesie and roller skates, to a toddler mastering science experiments, the video intercuts vignettes of fierce girls with lively retro neon graphics—and even features a cameo by a “legendary so iconic” female celebrity.
The catchy, energizing anthem from collective consciousness songwriting entity Machines A.T.O. features Atlanta-based artist Kali J. and was originally released in 2020 as a part of Groove Guild’s EP “Like Girls! Songs to Inspire and Empower.” Created to bring a soundtrack of empowerment for girls, Groove Guild partnered with female artists to craft a compilation of tracks that bring an element of fun to the quest to succeed and embrace trusting yourself. The final track “All That You Got” will be released later this month along with the full EP, available for streaming across all platforms.
“Like Girls” quickly garnered national attention when it was featured in-show during the 2020 Nickelodeon Kids’ Choice Awards. Currently, the song is featured in the popular Apple Music playlist “Who Runs the World,” alongside the likes of Taylor Swift, Ariana Grande, Lady Gaga and Beyoncé.
SPW Credits
Credits
Production Company: Groove Guild Executive Producers: Al Risi, Paul Riggio Director: David Lord Producer: Amanda Scoblick Project Manager: Sara Ireland
Post Production: Nice Shoes Editor: Dan Suter Producer: Serena Bove Executive Producer: Tara Holmes Colorist: Maria Carretero
Sound Design/Final Mix: Groove Guild Sound Design: Paul Riggio Composer: Jon Notar Mixer: Ariel Borujow
"Like Girls" Written by: Paul James Riggio and Kali J Arnott Performed by: Machines A.T.O. feat. Kali J Produced by: Paul James Riggio
Master Recording Courtesy of Groove Guild Published by Air Pushers Music (BMI) Worldwide rights to master and publishing administered by Groove Guild
Featured Credits (in alphabetical order): Carly Abrams, Jenna Z Alvarez, Sana Anderson, Mia Beinhorn, Beata Bissen, Phoebe Bjerke, Jack Bourquin, Queen Etana Brown, Emily Butler, Isabella Campisi, Alyssa Carrasquillo, Janay Carrasquillo, Rylee Chen, Manny Cohn, Talia Colchico, Bella Cortes, Samantha Cotes, Emi DeCicco, Ella Faris, Frank Finnegan, Kolbie Flemming, Joya Gauthier, Finley Good, Breylee Gordon, Rayna Gordon, Leigh Anne Green, Tyler Greenhagen, Catalina Heslin, Natasha Heslin, Lila Horgan, Rogan House, Marika Jeziorek, Caden Kauffman, Joey Kelly, Peyton Kirk, Jackson Kramme, Livvy Skates, Jane Lord, Marissa Malto, Kim Manning, Kaiya Jones-Mayfield, Violet Mayugba, Melody Violet McConnell, Madeline Meadows, Marisa Melgoza, Olivia Melgoza, Madison Montero, Daija Moss, Dylan Mummendey, Michael Mummendey, Tracy Negrete, Minka Rose Nichtern, Maggie Noe, Mazel Paris Alegado, Liwia Pelinko, Ashton Pennington, Lakota Theisen, Gretchen "Tsuki" Puddicombe, Arianna Rickett, Alexia Roditis, Nico Schumacher, Aryaa Singh, Skatelisa, Keira Thompson, Sofie Times, Tatiana Titova
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
