STORY director Ron Lazzeretti uses real-life humor to show how GE Appliances is making life easier in a new series of spots out of FCB, Chicago. In "Shelfie," a woman poses for in front of her high-capacity GE refrigerator. “It feels like you’ve flipped a switch and caught a glimpse of someone’s life,” says Lazzeretti. “A little magic happens and then it’s gone.”
SPW Credits
Agency: FCB, Chicago.
Ecole Weinstein, EVP, Executive Creative Director; John Regan, VP, Creative Director; Tor Lemhag, VP, Creative Director; Chloe Lebamoff, Copywriter; Sarah Hollis, Art Director; Jennifer Neumann, SVP, Group Management Director; Kaya Much, VP, Management Director; Ally Khajenouri, Account Supervisor; Valerie Bonner, Producer.
Production: STORY.
Ron Lazzeretti, Director; Mark Androw; President/Executive Producer; Cliff Grant, Executive Producer; Peter Keenan, Producer; Steve Morrison, Editor.
ScreenWork Categories:Commercial
Discipline:Directing
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