Gerber College Plan "9 out of 10" Commercial
A new Direct Response Television campaign promoting a product of the Gerber Life Insurance company. For the spot, Hawthorne Direct created a series of :30 and :60 spots to promote the Gerber Life College Plan, a product of Gerber Life Insurance Company. In these spots, a family financial expert is seen discussing the future costs of college tuition, and how parents must begin planning now, to combat the skyrocketing costs of college which are sure to confront them in the future.
Client: Gerber Life Insurance; Agency: Hawthorne Direct Creative Director: John Pucci, Art Director: Ray Widjaja, Producer: Neil Gabriel, Director: Mark Lyon, Writer: Neil Klayman, Camera: Mark Lyon and Todd Kniss, Sound: Tom Curly, Post Producer: Alex Clewell, Editor: Dave Garcia