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Geico's “Unskippable: Family”


Press Kitchen
Wednesday, Jul. 1, 2015


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Directed by Terri Timely, the spots take a hilariously realistic approach to pre-roll ads, halting the action in the first few seconds to poke fun at the fact that few viewers stick around to see what happens next. GEICO “Unskippable: Family” finds an enthusiastic family sitting down to dinner when they all freeze after the mom delivers the first line, with the voiceover noting “You can’t skip this GEICO ad, because it’s already over.” The group remains frozen in the background as the family dog climbs onto the table, helping himself to several plates of spaghetti.



Client: Geico
Vice President, Marketing: Ted Ward
Manager, Broadcast Production and Agency Relations: Amy Hooks
Marketing Buyers: Katherine Kalec, Brighid Griffin
Marketing Coordinator: Thomas Perlozzo

Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
Senior Vice Presidents, Group Creative Directors: Steve Bassett, Wade Alger
Vice President, Associate Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
Vice President, Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
Financial Manager: Monica Cox
Senior Vice President, Group Account Director: Brad Higdon
Account Supervisor: Josh Lybarger
Account Executive: Allison Hensley
Senior Project Manager: Karen McEwan

Production Company: Park Pictures
Director: Terri Timely
Executive Producers: Justin Pollock, Jackie Kelman Bisbee
Line Producer: David Lambert

Editorial Company: Whitehouse Post
Editor: Caleb Hepler
Executive Producer: Kristin Branstetter
Producer: Jojo Scheerer

Telecine: Co3
Colorist: Tim Mascik

Post Facility: Running With Scissors
Flame Artist: Chris Hagen
Executive Producer: Scott Friske
Senior Producer: Cheryl Lage

Music: APM

Audio Post Company: Rainmaker Studios
Engineer, Mixer: Jeff McManus

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