Monday, October 15, 2018
You are here:

Gatorade's "Sisters in Sweat"

By

stephanie@razpr.com
Monday, Nov. 27, 2017

2869 views

Log in or register now!

Los Angeles-based boutique audio facility Pivot Audio was recently tapped by TBWA\Chiat\Day to craft the perfect music to accompany the intimate yet powerful Gatorade spot “Sisters in Sweat,” starring Serena Williams and directed by Jaci Judelson of Tool of North America. In the spot, Williams speaks a message to her newborn daughter that is at once personal and universal, inspiring young female athletes everywhere to keep playing.

Credits

Client: Gatorade
Agency: TBWA, USA
Agency Producer: Ian Mitchell
Creative Directors: Mark Peters, Kirsten Rutherford
Production: Tool of North America
Director: Jaci Judelson
Director of Photography: Danny Hiele
Edit: Matt Lee
Editor: Chris Murphy
Music Production and Sound Design: Pivot Audio
Executive Producers: Neil Devlin, Jonas Holst
Music Producer: Guy Amitai
Vocals: Dana Winter
Arrangement: Roma Otto
Sound Designer: Lawrence Horne

Category: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Oct. 15, 2018

The early 1990s New York of Marielle Heller's "Can You Ever Forgive Me?"...

Monday, Oct. 15, 2018

Paul G. Allen, who co-founded Microsoft with his childhood friend Bill...

Monday, Oct. 15, 2018

Humble, the bicoastal integrated production studio founded by Eric...

Monday, Oct. 15, 2018

The Broadcast Film Critics Association (BFCA) and the Broadcast Television...

Monday, Oct. 15, 2018

While Albuquerque has been named as Netflix’s newest production hub, those...

Sunday, Oct. 14, 2018

The Neil Armstrong film "First Man" settled for a third-place landing at...

Recent SPW Releases

Monday, Oct. 15, 2018

Award-winning Foley artist Leslie Bloome is performing his distinctive...

Monday, Oct. 15, 2018

The jury made up of leading film directors, producers, ad agency creatives...

Friday, Oct. 12, 2018

Today slow motion is ubiquitous. With the speed at which we consume...

Thursday, Oct. 11, 2018

Former Rising Sun Pictures artist Jeremy Bakker-Kelly has received...

Thursday, Oct. 11, 2018

Prime Focus Technologies (PFT), the technology arm of Prime Focus,...

Thursday, Oct. 11, 2018

Production company Picture North , formerly 71 Degrees North , has...

MySHOOT Profiles

Jeff France
Director
Award Winning Writer-Director with International Experience
Director, Writer

Director, Producer
Hari Sama
Director

MySHOOT Company Profiles

Top