Tuesday, March 20, 2018
You are here:

Gatorade's "Sisters in Sweat"


Monday, Nov. 27, 2017


Log in or register now!

Los Angeles-based boutique audio facility Pivot Audio was recently tapped by TBWA\Chiat\Day to craft the perfect music to accompany the intimate yet powerful Gatorade spot “Sisters in Sweat,” starring Serena Williams and directed by Jaci Judelson of Tool of North America. In the spot, Williams speaks a message to her newborn daughter that is at once personal and universal, inspiring young female athletes everywhere to keep playing.


Client: Gatorade
Agency: TBWA, USA
Agency Producer: Ian Mitchell
Creative Directors: Mark Peters, Kirsten Rutherford
Production: Tool of North America
Director: Jaci Judelson
Director of Photography: Danny Hiele
Edit: Matt Lee
Editor: Chris Murphy
Music Production and Sound Design: Pivot Audio
Executive Producers: Neil Devlin, Jonas Holst
Music Producer: Guy Amitai
Vocals: Dana Winter
Arrangement: Roma Otto
Sound Designer: Lawrence Horne

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Mar. 19, 2018

Epic reunions and not-to-be-missed intimate conversations will take center...

Monday, Mar. 19, 2018

The ADVERTISING Club of New York’s 2018 International ANDY Awards, the...

Monday, Mar. 19, 2018

Chris Karabas has joined the staff team of RSA Films as executive producer...

Monday, Mar. 19, 2018

Hue & Cry, a production company that specializes in design and...

Monday, Mar. 19, 2018

Alma Har’el--founder of the Free The Bid initiative designed to open up...

Sunday, Mar. 18, 2018

Lawmakers on both sides of the Atlantic criticized Facebook and its chief...

Recent SPW Releases

Monday, Mar. 19, 2018

Muay Thai , a short film from Derby director Josh Hayward, is currently...

Monday, Mar. 19, 2018

At NAB 2018, Kinotehnik, Northern European manufacturer of innovative...

Monday, Mar. 19, 2018

Post-production finishing for Prospect , the acclaimed feature debut from...

Monday, Mar. 19, 2018

Registration is now open for SIGGRAPH 2018 , the world’s leading annual...

Monday, Mar. 19, 2018

Blackmagic Design today announced that Colorist Rob Bessette from Boston-...

Friday, Mar. 16, 2018

Award-winning film composer Mark McKenzie reunites with the Mexico-based...