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FXX’s “The League” Season Launch Promo


Kristien Brada-...
Thursday, Oct. 22, 2015


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2C Creative was asked to develop a promo concept that worked in concert with FXX’s Hall of Fame approach for the final season of “The League.” The goal was to capture the essence of each of the show’s unique characters, so the spot would appeal to both new viewers and long-time fans. 2C scripted moments from the characters’ Hall of Fame speeches that would play hilariously together, as if each subsequent character was completing the previous one’s thought when the camera picked it up mid-stream. The result was a fun, ensemble spot that complemented the network’s other launch creative, and got the viewers excited for the series’ final season.


FX Networks

FXX On-Air Promotions
FX Production


Chief Creative Officer – Chris Sloan
Writer/Producer – Jim McNulty
Editor – Jeff Morelli
Audio Mix – Cesar Haliwa

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