Frost's “The Missing 9 Percent”
McGarrah Jessee teamed with Lucky 21 directing duo The Chartrands to create a spot that would showcase how Frost never stops moving forward for its clients. The Chartrands helped the agency create “The Missing 9 Percent,” a commercial that highlights this fundamental ethos with verve and originality. To present Frost’s near obsessive drive to keep customers happy, The Chartrands filmed at Frost locations with real employees at the fore. The directing duo also filmed macro shots of in-office details that would accent Frost’s fervent spirit and never-ending focus on improvement. Marc and Melanie filmed simultaneously for the coverage needed for the many shots that would ultimately layer to create the heartfelt Frost message.
Agency: McGarrah Jessee
CD/Writer: Brian Jordan
CD/Art Director: Michael Anderson
Producer: Meredith Roach
Production Company: Lucky 21
Directors: The Chartrands
EP: John Gilliland
Producer: Brandon Tapp
Postproduction: Lucky Post
Freelance Editor: Marc Chartrand
Assistant Editor: Neil Anderson
Audio Engineer: Scottie Richardson
EP: Jessica Berry
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