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Ford Mustang's "Song"


Wednesday, Apr. 22, 2015


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Breaking on NBC’s “The Voice,” a new Ford commercial proved two things: that the redesigned Mustang is cool, and that it’s so cool, it can even make the 70s classic “Sometimes When We Touch” sound exciting. “Song,” created via Team Detroit and directed by Mike McCoy of Bandito Brothers, broke during the hit show’s March 24 broadcast and aired again April 1. Einar, of bicoastal Union, edited the spot.

SPW Credits

Client: Ford Mustang / Ford Motor Company

Title: "Song"

First Airdate: March 24, 2015, NBC
Second Airdate: April 1, 2015, NBC

Agency: Team Detroit
EVP Chief Creative Officer: Toby Barlow
Executive Creative Director North America: Matt Soldan
SVP Group Creative Director: Doug Patterson
Creative Director: Todd Ruthven
Writer: Joel Wescott
Senior Producer: Mark Nicholas

Production Company: Bandito Brothers
Director: Mike McCoy

Editorial Company: Union Editorial/ LA
Editor: Einar
Assistant Editor: Zach Kashkett
Senior Producer: Lynn Luckoff
Managing Director: Michael Raimondi

Post Company: resolution LA
Sr. VFX Supervisor: Todd Iorio
Producer: Logan Aires



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