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Ford F-150: Forward March

Friday, Feb. 27, 2015


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Team Detroit and ALMA MATER recently created a campaign for the 2015 Ford F-150, which premiered during ESPN’s College Football Playoff coverage. The campaign is highlighted by the :60 anthem spot, “Forward March,” and five :30s, including a Hispanic-market version.



Agency: Team Detroit

Chief Creative Officer: Toby Barlow
Executive Creative Director: Matt Soldan
SVP, Group Creative Director: Truck: Brad Hensen
Creative Director / Art Director: Beth Hambly
Creative Director / Writer: Dan Weber
Executive Producer: Bob Rashid
Producer: Craig Mungons

Production Company: ALMA MATER

Director: Brian Mah
Executive Producer / Post Producer: Kathy Kelehan
VFX Supervisors: James Anderson & Robin Roepstorff
Designers: Brian Mah, James Anderson, Robin Roepstorff, Daesun Hwang
Editors: Keith Roberts, Joe Denk
Compositors: James Anderson, Robin Roepstorff, Brinton Jaecks, Jadan Duffin
3D Artists: Daesun Hwang, James Anderson, Robin Roepstorff
FX Artists: Tim Kadowaki, Yates Holley
Matte Painters:  Steven Messing, Ivo Horvat, Dark Hoffman, Eric Mattson
Type Designer / Animator: Ken Pelletier
Flame Artists: Pilon Lectez, Alex Kolansinski, Elad Offer
Pre-Visualization: The Third Floor
Associate Producer: Joseph Abou-Sakher
Live Action Producer: Adam Lawson
Director of Photography: Jordan Valenti
2nd Unit DP: Dallas Sterling

Colorist: Dave Hussey, Company 3

Music/Composer: Jeff Dittenber, Yessian Music

Mixer: Rob Sayers, Sound Lounge

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