Team Detroit and ALMA MATER recently created a campaign for the 2015 Ford F-150, which premiered during ESPN’s College Football Playoff coverage. The campaign is highlighted by the :60 anthem spot, “Forward March,” and five :30s, including a Hispanic-market version.
SPW Credits
Agency: Team Detroit
Chief Creative Officer: Toby Barlow Executive Creative Director: Matt Soldan SVP, Group Creative Director: Truck: Brad Hensen Creative Director / Art Director: Beth Hambly Creative Director / Writer: Dan Weber Executive Producer: Bob Rashid Producer: Craig Mungons
Production Company: ALMA MATER
Director: Brian Mah Executive Producer / Post Producer: Kathy Kelehan VFX Supervisors: James Anderson & Robin Roepstorff Designers: Brian Mah, James Anderson, Robin Roepstorff, Daesun Hwang Editors: Keith Roberts, Joe Denk Compositors: James Anderson, Robin Roepstorff, Brinton Jaecks, Jadan Duffin 3D Artists: Daesun Hwang, James Anderson, Robin Roepstorff FX Artists: Tim Kadowaki, Yates Holley Matte Painters: Steven Messing, Ivo Horvat, Dark Hoffman, Eric Mattson Type Designer / Animator: Ken Pelletier Flame Artists: Pilon Lectez, Alex Kolansinski, Elad Offer Pre-Visualization: The Third Floor Associate Producer: Joseph Abou-Sakher Live Action Producer: Adam Lawson Director of Photography: Jordan Valenti 2nd Unit DP: Dallas Sterling
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More