Together with Team Detroit, the end-to-end commercial design and production teams comprised of affiliated companies RingSide Creative and Cutters Studios divisions Flavor, Cutters and Dictionary Films stand behind this new national spot for Ford Motor Company.
Entitled "Front and Back," the :30 spot extends the long-running Ford Trucks "Rant" campaign with a bold, powerful homage to heroism and reliability, using a hybrid design and animation style and original live-action footage shot on-location in Los Angeles.
The spot debuted nationally earlier this month and will continue to air in targeted placements online, during high-profile broadcasts and on cable.
SPW Credits
Project Name: 2015 Ford Super Duty "Front and Back"
Spot Length: :30
Film Location: Los Angeles, California.
Main Toolset: ARRI ALEXA XT digital camera system; Mercedes ML55 Edge System from Performance Filmworks; Avid Media Composer; Adobe Creative Suite; Adobe After Effects; Autodesk Flame Premium (for vehicle clean-up); Quantel Pablo Rio.
Creative Artists: Ann Allen, Dimitri Bourdos, Sean Branham, Brian Gustafson, Gwen Michael, Tricia Mitzelfeld, Nick Mouhot, Gabriel Rybicki, Paul Williams
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
