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Ford 2015 Super Duty "Front and Back"


Tuesday, Aug. 26, 2014


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Together with Team Detroit, the end-to-end commercial design and production teams comprised of affiliated companies RingSide Creative and Cutters Studios divisions Flavor, Cutters and Dictionary Films stand behind this new national spot for Ford Motor Company.

Entitled "Front and Back," the :30 spot extends the long-running Ford Trucks "Rant" campaign with a bold, powerful homage to heroism and reliability, using a hybrid design and animation style and original live-action footage shot on-location in Los Angeles.

The spot debuted nationally earlier this month and will continue to air in targeted placements online, during high-profile broadcasts and on cable.

Project Name: 2015 Ford Super Duty "Front and Back"
Spot Length: :30
Film Location:  Los Angeles, California.
Main Toolset: ARRI ALEXA XT digital camera system; Mercedes ML55 Edge System from Performance Filmworks; Avid Media Composer; Adobe Creative Suite; Adobe After Effects; Autodesk Flame Premium (for vehicle clean-up); Quantel Pablo Rio. 
Client:  Ford Trucks  (More information:
Ad Agency: Team Detroit
Group Creative Director: Brad Hensen
Creative Director: Beth Hambly
Executive Producer: Bob Rashid
Production Company: Dictionary Films
Executive Producer: Megan Maples
Managing Director: Chris Rossiter
Line Producer: Richard Kaylor
Director of Photography: Jordan Valenti
Design Company: Flavor
Executive Creative Director: Brad Tucker
Executive Producer: Darren Jaffe
Animator: Chris Anderson
VFX and Finishing Company: RingSide Creative 
Executive Producer: Dave Peyton
Producer: Katie Thompson
Lead Creative: Keith Slawinski
Creative Artists: Ann Allen, Dimitri Bourdos, Sean Branham, Brian Gustafson, Gwen Michael, Tricia Mitzelfeld, Nick Mouhot, Gabriel Rybicki, Paul Williams
Colorist: Rick Unger
Finish Editor: Mat Mieras
Finish Assistant Editor: Brian Kearns
Editorial Company: Cutters
Editor: Chris Moore
Assistant Editors: Justin Grosjean, Mike Moore, 
Executive Producer: Mary Connolly
Final Mix Company: Sound Lounge
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