Flexon Eyewear, a brand known for its technologically advanced and durable, memory metal designs, set out to showcase and educate optometrists about their current product line and brand history. They saw Virtual Reality (VR) as an opportunity to equip their salespeople with marketing messaging and a wow factor beyond traditional sales tools. They approached the team at Nice Shoes Creative Studio, who worked with them to design and develop an interactive VR theater that stepped right into their brand. Springboarding off of the NASA technology that gave birth to nearly indestructible metal memory frames, each user that downloads the Flexon Virtual Reality App is teleported to a futuristic space station, where they can interact with Flexon products and branded content. Nice Shoes worked with Flexon to both design and develop the interactive app, but also advised on a strategy that would make the experience easy to access and use, for the salesperson and customer.
Client: Flexon
VR Design & Production: Nice Shoes Creative Studio
Creative Director: Tom Westerlin
Head of Production: Nancy Giandomenico
Executive Producer: Angela Bowen
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More