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First Team Auto's "Big Foot"


Wednesday, Mar. 5, 2014


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Richmond, VA—Mad Box Post teamed with Spang TV, a broadcast and media production company, to produce a package of eight broadcast and web spots for First Team Auto Group, a Virginia-based group of car dealer franchises. Agency for First Team Auto Group is Free Agents Marketing, Richmond.  Mad Box and Spang worked closely with Free Agents Marketing on the creative, with Mad Box’s director Matt West heavily involved in the concept featuring affable First Team Auto Group salesman Harold, who just happens to be Bigfoot.


Agency: Free Agents Marketing
Creative Director: Laura Wagner; Art Directors: Bryan Farkas, Todd Williams; Copywriter: Keat Powell; Agency Producer: Tammy Jackson

Production Company: Spang TV
Executive Producer: Melanie Cox; Producer: Jordan Rodericks; Director: Matt West of Whiskey Tongue; DP: Kunitaro Ohi; Editor: Autumn Dea; Colorist: Matt West

Post: Mad Box
Associate Producer: Erin Surber; Music: Jody Boyd; Sound Design: Andrew Uvarov

Audio Facility: Red Amp Audio

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