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Fiddler on the Roof "Tradition"


Artisans PR
Monday, Sep. 28, 2015


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Promoting the Broadway revival of Fiddler on the Roof, this elegant television spot from AKA NYC offers a new twist on “Tradition.” Moody cinematography captures the spirit of new choreography by Israeli-born, UK-based choreographer Hofesh Shechter. It provides a taste of the beautiful experience delivered by Broadway’s new Fiddler.


Agency:  AKA NYC

Jamaal+Bashan Directors; Elizabeth Furze and Scott Moore, Managing Partners;  Bashan Aquart, Executive Creative Director; Jamaal Parham, Content Director;  Melissa Marano, Account Manager;  Jackie Lavanway, Client Service Representative;  Adam Coffia, Content Executive Producer; Lauren Guenther, Copywriter.

Production: Very Rare Productions.
Monique Perreault, Producer; Phillip Holland, Cinematographer;  Bobby Cruz, 1st AD; Grey Lawrence, 2nd AC; Mark Smith, 1st AC; Hofesh Schecter, Choreography; Catherine Zuber and Ameila Haywood, Wardrobe; Tom Watson and Natalie Errthhum, Hair and Makeup; Kaream Appleton, Production Coordinator.

Editor: Stephen Mlinarcik

Post: The Mill. Michael Rossiter, Colorist.

Sound: PLUSH, Michael Lesveque, Mixer.

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