Saturday, October 22, 2016
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Feed the Pig's "The Game"




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In “The Game,” three guys are hanging out in front of a TV watching sports. One of them – the saver – reaches down to check his tablet, as another – the spender – comments, “Checking your fantasy?” The saver responds, “No, just my 401k statement.” The dialogue continues as the spender, who says that his money is “gone before I get my hands on it,” is decked out in more and more lavish items, starting with a gold watch, necklace and sunglasses and ending up astride a new motorcycle in a medieval knight’s costume and virtual reality goggles. The spot ends with a pizza guy showing up at the door and the spender saying, “Hey, can somebody spot me?”

SPW Credits

Client: Ad Council/AICPA
Advertiser’s Supervisors Council: Amy Gibson-Grant, VP, Campaign Director, Ad Council; Ricki Kaplan, Campaign Manager, Ad Council; Dana Vielmetti, Assistant Campaign Manager, Ad Council

Agency: KBS+
Co-Chief Creative Officer: Edward Brojerdi; Co-Chief Creative Officer: Izzy DeBellis; Creative Director: Will Bright; Creative Director: Grant Simpson; Art Director: Nic Wehmeyer; Copywriter: Josh Kessler; Head of Content Production: Mara Milicevic; Producer: Dennis McKinley; Executive Content Business Affairs Manager: Cindy Hoffman; Agency Account Supervisor: Gabriela Benitez; Agency Account Supervisor: Shari Benowich; Agency Account Executive: Zach Fryman;

Production Company: Hungry Man
Director: Dave Laden; Executive Producer: Kevin Byrne; Line Producer: Caleb Dewart; Cinematographer: Christian Sprenger

Post-Production Company: Optimus
Editor: Ruben Vela II; Assistant Editor: Erik Law; Colorist: Oscar Oboza; VFX Director: Glen Noren; Online Editor: Scott Yurks; Producer: Tracy Spera; Sr. Associate Producer: Lauren Connolly


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