FCB & the STUDIO Shine Light on Energy Poverty with MPOWERD
FCB Garfinkel, in collaboration with the animation company the STUDIO, the composers from Found Objects and the Luci® inflatable solar light by MPOWERD™ Inc., shines a spotlight on energy poverty in a new, animated video that follows a young child’s journey and showcases the importance of access to energy.
The animation, “Give Luci” shows a boy named Kiama on his travels to and from school. Kiama loves school and has big dreams. As he heads home from school to have dinner with his family, the sun sets causing his world to go dark. Kiama’s lack of access to light means he, like millions of other children, cannot read or study at night or do his homework.
Mary Nittolo, STUDIO President, says “It was a privilege to work on this project and bring not only attention but an affordable solution to an overwhelming problem .
AGENCY FCB Garfinkel
CEO Lee Garfinkel Strategy Director Carolina Matias Group Creative Director Kevin Jordan Art Director (Senior) Steven Jordao
ANIMATION Production Company the STUDIO
Creative Director Mary Nittolo, Executive Producer Gary Giambalvo, Producer Kathleen Sobr, 3D Artist and CG Lead, Eric Kilanski
MUSIC AND SOUND Music Production Found Objects
Producer Abby Diamond, Composers Trevor Gureckis, Jay Wadley Sound Design Bobby Sorrentino