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FCB & the STUDIO Shine Light on Energy Poverty with MPOWERD


Thursday, Dec. 11, 2014


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FCB Garfinkel, in collaboration with the animation company the STUDIO, the composers from Found Objects and the Luci® inflatable solar light by MPOWERD™ Inc., shines a spotlight on energy poverty in a new, animated video that follows a young child’s journey and showcases the importance of access to energy.

The animation, “Give Luci” shows a boy named Kiama on his travels to and from school. Kiama loves school and has big dreams. As he heads home from school to have dinner with his family, the sun sets causing his world to go dark. Kiama’s lack of access to light means he, like millions of other children, cannot read or study at night or do his homework.  

Mary Nittolo, STUDIO President, says “It was a privilege to work on this project and bring not only attention but an affordable solution to an overwhelming problem . 


AGENCY FCB Garfinkel 
CEO Lee Garfinkel Strategy Director Carolina Matias Group Creative Director Kevin Jordan Art Director (Senior) Steven Jordao          

ANIMATION  Production Company the STUDIO 
Creative Director Mary Nittolo, Executive Producer Gary Giambalvo, Producer Kathleen Sobr, 3D Artist and CG Lead, Eric Kilanski       

MUSIC AND SOUND Music Production Found Objects 
Producer Abby Diamond, Composers Trevor Gureckis, Jay Wadley Sound Design Bobby Sorrentino

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