Thursday, June 21, 2018
You are here:

FCB & the STUDIO Shine Light on Energy Poverty with MPOWERD

By

thestudionyc
Thursday, Dec. 11, 2014

1244 views

Log in or register now!

FCB Garfinkel, in collaboration with the animation company the STUDIO, the composers from Found Objects and the Luci® inflatable solar light by MPOWERD™ Inc., shines a spotlight on energy poverty in a new, animated video that follows a young child’s journey and showcases the importance of access to energy.

The animation, “Give Luci” shows a boy named Kiama on his travels to and from school. Kiama loves school and has big dreams. As he heads home from school to have dinner with his family, the sun sets causing his world to go dark. Kiama’s lack of access to light means he, like millions of other children, cannot read or study at night or do his homework.  

Mary Nittolo, STUDIO President, says “It was a privilege to work on this project and bring not only attention but an affordable solution to an overwhelming problem . 

Credits

AGENCY FCB Garfinkel 
CEO Lee Garfinkel Strategy Director Carolina Matias Group Creative Director Kevin Jordan Art Director (Senior) Steven Jordao          

ANIMATION  Production Company the STUDIO 
Creative Director Mary Nittolo, Executive Producer Gary Giambalvo, Producer Kathleen Sobr, 3D Artist and CG Lead, Eric Kilanski       

MUSIC AND SOUND Music Production Found Objects 
Producer Abby Diamond, Composers Trevor Gureckis, Jay Wadley Sound Design Bobby Sorrentino

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Jun. 21, 2018

From the largest studio tent poles to the smallest indie films, diversity...

Thursday, Jun. 21, 2018

Film and commercial director Ridley Scott presented the 28th Saatchi...

Thursday, Jun. 21, 2018

“We reinvent the show every year. That’s why for me it never gets old...

Thursday, Jun. 21, 2018

"Hope,” an International Committee of the Red Cross (ICRC) spot directed...

Wednesday, Jun. 20, 2018

The Procter & Gamble Company (NYSE: PG) advanced its commitment to...

Wednesday, Jun. 20, 2018

Facebook's Instagram app is loosening its restraints on video in an...

Recent SPW Releases

Thursday, Jun. 21, 2018

NorthSouth Productions, the company behind the smash-hit comedy series...

Thursday, Jun. 21, 2018

Christina Rzewucki is a Texture and Look Development Artist at Rising Sun...

Thursday, Jun. 21, 2018

The Producers Guild of America (PGA) announced Saturday, January 19, 2019...

Thursday, Jun. 21, 2018

Director Aubrey Smyth, represented for commercial and brand assignments...

Wednesday, Jun. 20, 2018

Glenn Frankel and Keri Walsh have been named 2018 Academy Film Scholars by...

Top