Advertisement
Monday, December 11, 2017
You are here:

FCB & the STUDIO Shine Light on Energy Poverty with MPOWERD

By

thestudionyc
Thursday, Dec. 11, 2014

1048 views

Log in or register now!

FCB Garfinkel, in collaboration with the animation company the STUDIO, the composers from Found Objects and the Luci® inflatable solar light by MPOWERD™ Inc., shines a spotlight on energy poverty in a new, animated video that follows a young child’s journey and showcases the importance of access to energy.

The animation, “Give Luci” shows a boy named Kiama on his travels to and from school. Kiama loves school and has big dreams. As he heads home from school to have dinner with his family, the sun sets causing his world to go dark. Kiama’s lack of access to light means he, like millions of other children, cannot read or study at night or do his homework.  

Mary Nittolo, STUDIO President, says “It was a privilege to work on this project and bring not only attention but an affordable solution to an overwhelming problem . 

Credits

AGENCY FCB Garfinkel 
CEO Lee Garfinkel Strategy Director Carolina Matias Group Creative Director Kevin Jordan Art Director (Senior) Steven Jordao          

ANIMATION  Production Company the STUDIO 
Creative Director Mary Nittolo, Executive Producer Gary Giambalvo, Producer Kathleen Sobr, 3D Artist and CG Lead, Eric Kilanski       

MUSIC AND SOUND Music Production Found Objects 
Producer Abby Diamond, Composers Trevor Gureckis, Jay Wadley Sound Design Bobby Sorrentino

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Dec. 10, 2017

The animated family film "Coco" has topped the box office for a third time...

Sunday, Dec. 10, 2017

Dina , which tells an unconventional love story between two people who...

Friday, Dec. 8, 2017

The Gotham Group , one of Hollywood’s leading management and film and...

Friday, Dec. 8, 2017

Seed Media Arts , a Chicago-based commercial and content production shop,...

Friday, Dec. 8, 2017

Terry Savage, chairman of Cannes Lions, will leave the Festival following...

Thursday, Dec. 7, 2017

The Academy of Motion Picture Arts and Sciences has announced that 15...

Recent SPW Releases

Thursday, Dec. 7, 2017

New York Festivals International Advertising Awards ® has announced the...

Thursday, Dec. 7, 2017

Academy Award ® nominee, Jeffrey Karoff, recently partnered with...

Wednesday, Dec. 6, 2017

Lola Lott, charlieuniformtango principal/CEO, announced Keith Munley has...

Wednesday, Dec. 6, 2017

SourceAudio , the world’s leading white label music DAM platform, has...

Wednesday, Dec. 6, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Top