"Energy Upgrade California"
California’s state mascot explains the “bear” facts of energy conservation in a new television and online ad campaign directed by A Common Thread’s Eli Green for Energy Upgrade California and Campbell Ewald.
Titles: It’s Easy to Stay Golden, The California Drought, Low-Flow Showerheads, What LED Stands For, Appliance Upgrade
Product: Energy Upgrade California
Agency: Campbell Ewald.
Jo Shoesmith, Executive Creative Director; John Haggerty, Director of Production; Josh Gold, Account Director; CJ Abell, Account Supervisor; Vanessa Witter, Associate Creative Director/Art Director; Chris Whitehead, Senior Art Director; Ryan Eubanks, Copywriter; Christopher Robertson, Integrated Producer.
Production: A Common Thread.
Eli Green, Director. J.P. McMahon and Tristan Drew, Executive Producers. DP: Topher Osborn
Editorial: Jump LA
Post: The Mill