Friday, July 20, 2018
You are here:

Donate Life Ohio's "Birds & Bees"

By

Artisans PR
Friday, Apr. 6, 2018

826 views

Log in or register now!

A dad’s “important talk” with his teenage daughter takes an unexpected turn in a new spot directed by A Common Thread’s Eli Green for Donate Life Ohio.

In the ad, conceived by Fahlgren Mortine, a man pops into his daughter’s bedroom and begins talking animatedly about what sounds like the facts of life. “I want you to be prepared,” he tells her. Grandma enters the room and agrees with dad, that it’s a good idea to “say yes.” It turns out, they aren’t referring to the birds and the bees, but rather the importance of signing up as an organ donor. The aim is to overcome the stigma surrounding a subject that many people find as awkward to talk about as sex.

Credits

Agency: Fahlgren Mortine

Production:  A Common Thread
Eli Green, director; J.P. McMahon, executive producer.

 

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Jul. 20, 2018

Thailand's military government wants to control how movies portray the...

Friday, Jul. 20, 2018

NYC-headquartered creative design, animation and mixed media studio LOBO...

Friday, Jul. 20, 2018

Yukai Du , a director, illustrator and animator from Guangzhou, China via...

Friday, Jul. 20, 2018

Paramount says it has fired the head of its television division for making...

Thursday, Jul. 19, 2018

Adam Reeves has come back to Goodby Silverstein & Partners (GS&P...

Thursday, Jul. 19, 2018

On-location filming in Greater Los Angeles slid 5.2 percent in the second...

Recent SPW Releases

Friday, Jul. 20, 2018

Cutters Studios is very proud to announce the addition of internationally...

Thursday, Jul. 19, 2018

Now in its fourth season, the Showtime drama The Affair has won the...

Thursday, Jul. 19, 2018

Full-service creative agency hi5.agency grows stronger with the addition...

Thursday, Jul. 19, 2018

Filmmakers Ryan and Alec Balas have launched a first-of-its-kind showcase...

Wednesday, Jul. 18, 2018

HERO: Creative Management and Strategy has launched in Los Angeles,...

MySHOOT Profiles

Jeff France
Director
Award Winning US Writer-Director with International Experience
Director, Writer
Laurie Rubin
Director
Andy Richter
Director, Producer
Top