A group of energetic kids discover that a yellow bus is not the fastest nor the most fun way to get to school in a new sport for fitness company Domyos directed by Ross Ching. In a spot produced for the Paris office of Fred & Fardid, school kids hide from their bus driver when he arrives to pick them up in the morning. Instead, they take off under their own power, bounding over walls, doing cartwheels on rooftops and leaping over guardrails, arriving at school just ahead of the driver and the empty bus.
AGENCY: Fred & Fardid, Paris
DIRECTION: Ross Ching (Ross Ching is represented in the U.S. by A Common Thread)