Sunday, December 17, 2017
You are here:

Domino’s "Reverse Logic"

By

Artisans PR
Thursday, Sep. 11, 2014

1352 views

Log in or register now!

A Common Thread's Linus Ewers has directed a new campaign for Domino’s and CP+B that encourages consumers to reconsider common assumptions about the pizza chain.

“You probably think Domino’s pizza cheese comes out of a big plastic bag… and it does,” offers the voiceover, as a pizza is topped with cheese poured from just such a bag. The action then shifts into reverse to show how the cheese arrived at the restaurant via a series of backwards motion scenes detailing each step of the shipping and manufacturing process all of which are focused on handcrafted quality.

Credits
CLIENT: Domino's Pizza
TITLE: Reverse Logic
AGENCY: CP+B
EXECUTIVE CREATIVE DIRECTOR: Tony Calcao
CREATIVE DIRECTORS: Matt Talbot andAndrew Lincoln
CREATIVE DIRECTOR - ART DIRECTOR: Matt Denyer
CREATIVE DIRECTOR - COPYWRITER: Andrew Ure
SENIOR INTEGRATED PRODUCER: Julie Vosburgh
JR. INTEGRATED PRODUCER: Rachel Noonan
GROUP ACCOUNT DIRECTOR: Carter Nance
ACCOUNT DIRECTOR: Kristi Kirkeide
CONTENT MANAGEMENT SUPERVISOR: Ted Morse
CONTENT SUPERVISOR: Meg Minkner
CONTENT MANAGER: Michelle Robertson           
BUSINESS AFFAIRS: Lisa Gillies
ASSOCIATE DIRECTOR OF PLANNING: Courtney Loveman
Sr. COGNITIVE ANTHROPOLOGIST: Lindsay Baloun
 
PRODUCTION: A Common Thread, Los Angeles
DIRECTOR: Linus Ewers
EXECUTIVE PRODUCER: J.P. McMahon
PRODUCER: Denny Kennedy               
DIRECTOR OF PHOTOGRAPHY: Matthew Lloyd
 
POST: No 6, Santa Monica
EDITOR: Kevin Zimmerman
ASSISTANT EDITOR: Randy Baublis
ASSISTANT EDITOR: Cudjo Collins
 
MUSIC: Beacon Street Studios, Los Angeles    
 
SOUND DESIGN: Lime Studios, Santa Monica  
 
VFX: Method Studios, Los Angeles
VISUAL EFFECTS EDITOR: Noah Cuddis
VISUAL EFFECTS PRODUCER: Paula Jimenez
 
TELECINE: Company 3, Los Angeles
TELECINE COLORIST: Siggy Firstl
TELECINE PRODUCER: Matt Moran
 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Dec. 16, 2017

The biggest figures and institutions in entertainment have established a...

Saturday, Dec. 16, 2017

Morgan Spurlock's latest documentary will not premiere at the Sundance...

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Top