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    Dollar Shave Club “What the FAQ?” (“How it Works”)

    By YES, BRANDUpdated:No Comments4678 Views

    Created in-house at Dollar Shave Club and cut by Karen Kourtessis of Union Editorial, the brand’s new "What the FAQ" digital video series features actual customer-service reps giving straight-forward answers to customer questions. The campaign was launched June 15 and offers creative dramatizations of questions that linger among men who still haven’t joined the 3 million members of DSC. In one video, for example, a guru who’s cultivated his own very dedicated following is among the many quirky characters who ask specific questions about “How It Works”.

    SPW Credits

    Client: Dollar Shave Club
    Agency: In-house
    Title: “How it Works” (1:16)
    First Air Date: Jun 15, 2016

    Chief Executive Officer: Michael Dubin
    Chief Marketing Officer: Adam Weber
    Creative Director: Matt Orser
    Creative Director: Alec Brownstein
    Creative Director: Matt Knapp
    Writer: Shawn Preston
    Writer: Michael Dubin
    VP of Brand Marketing: Nick Fairbairn
    VP of Customer Acquisition: Brian Kim
    Chief Customer Officer: Janet Song 
    Agency Director: Raechelle Hoki
    Senior Producer: Matt Sausmer
    Project Manager: Christine Melloy
    Talent Coordinator: Tracy Dolby

    Production Company: World War Seven
    Directors: Pete & Jamie
    Executive Producer: Josh Ferrazzano
    Line Producer: Michael Begovich
    Director of Photography: Jeffrey Venditti
    Post Producer: Alex Curran

    Editorial: Union / LA
    Editor: Karen Kourtessis
    Assistant Editor: Hunter Lurie 
    Editorial Producer: Samantha Machado 
    Editorial EP: Michael Raimondi

    Color House: A52
    Color: Paul Yacono, Patrick Nugent

    Sound Mix Company: Beacon Street
    Sound Mix: Dewey Thomas
    Sound Mix Producer: Christa Jayne
    Sound Mix Producer: Erin Reilly

    VFX: Peter Quinn

    Contact Name

    Hesh Rephun

    Contact Phone

    3108502353

    Contact via email
    ScreenWork Categories:Commercial
    Discipline:Film Editing
    Genre:Comedy
    Video Tags:karen kourtessisUnion Editorial
    Style:Live Action



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