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Discovery Life Channel's "Love Every Step"


Right Word Media
Wednesday, Mar. 4, 2015


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How do you capture the arc of a life in 60 seconds? That was the challenge Director Ian Karr and creative boutique IKA Collective were asked with for the debut of Discovery Life Channel. The :60 image spot, “Love Every Step,” captures the life story of a young woman from childhood to the birth of her own daughter. Using an immersive POV style, the campaign pushes the limits of technology while pulling on our heartstrings.


Client: Discovery Life Channel
Project: “Love Every Step” anthem spot (:60)

Network: Discovery Life Channel, Silver Spring, MD
Senior.Vice President, Marketing: Doug Seybert
Marketing Creative Director: Matt Kendis
Senior Director, Marketing Productions Management: Kyle Russell
Senior Art Director: Brett Krauss
Executive Producer: Tara Belkin

Production/Post: IKA Collective, New York, NY
Director/Editor: Ian Karr
Executive Producer: Robert Chafitz
Producer: Nattallie Schiavo
Director of Photography: Bill Winters
Visual Effects Artist: Fred Camino

Music: Musikvergnuegen, Hollywood, CA

Audio Post: Mixology, New York
Engineer: Rob Kahn

Color Correct: Harbor Picture Company, New York, NY
Colorist: Roman Hankewycz

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