Discovery Life Channel's "Love Every Step"
ByRight Word Media
How do you capture the arc of a life in 60 seconds? That was the challenge Director Ian Karr and creative boutique IKA Collective were asked with for the debut of Discovery Life Channel. The :60 image spot, “Love Every Step,” captures the life story of a young woman from childhood to the birth of her own daughter. Using an immersive POV style, the campaign pushes the limits of technology while pulling on our heartstrings.
Client: Discovery Life Channel
Project: “Love Every Step” anthem spot (:60)
Network: Discovery Life Channel, Silver Spring, MD
Senior.Vice President, Marketing: Doug Seybert
Marketing Creative Director: Matt Kendis
Senior Director, Marketing Productions Management: Kyle Russell
Senior Art Director: Brett Krauss
Executive Producer: Tara Belkin
Production/Post: IKA Collective, New York, NY
Director/Editor: Ian Karr
Executive Producer: Robert Chafitz
Producer: Nattallie Schiavo
Director of Photography: Bill Winters
Visual Effects Artist: Fred Camino
Music: Musikvergnuegen, Hollywood, CA
Audio Post: Mixology, New York
Engineer: Rob Kahn
Color Correct: Harbor Picture Company, New York, NY
Colorist: Roman Hankewycz
Recent SHOOT News Stories
Recent SPW Releases
A Common Thread’s Eli Green has directed a new campaign for boutique...
Ancient culinary secrets blend with Zen wisdom in an intriguing new food...
The Academy of Motion Picture Arts and Sciences is pleased to announce a...
Cannes Lions, the International Festival of Creativity, has today...
Award-winning Supervising Sound Editor and Re-Recording Mixer Will Files...