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Discover Card's “Travel Posters”

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Right Word Media
Wednesday, Apr. 6, 2016

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Covers of classic songs don’t always stand out from the crowd, but the NYC music company PULL broke boundaries with its new take on “Don’t Fence Me In.” Their rendition is central to a successful new spot entitled “Travel Posters” for the Discover it Miles Card, created by The Martin Agency.  “I love doing covers -- you get to reinterpret a song that everybody knows, in a way that brings something new and refreshing to it,” says Davis. “Many artists have recorded ‘Don’t Fence Me In’ and they usually stay pretty true to the original. That shows it’s a difficult song to take to another place.”  Working out of their SoHo studios, PULL composer Mitch Davis created an indie style take on the iconic song first written and recorded by Cole Porter and Robert Fletcher in 1934.

Credits

Client: Discover Card

Project: “Traveling Posters” (:30)

Agency: The Martin Agency

Music: PULL, New York

Composer: Mitch Davis

Executive Producer: Scott Brittingham

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