Dick’s Sporting Goods/Top Flite's "Whack"
Venice, CA-based Backyard director Rob Pritts drives it home in a cheeky new campaign for Top Flite and Dick’s Sporting Goods from Rochester NY-based advertising agency Martino Flynn. The two spot campaign features defeated golfers in various situations in need of a ball upgrade. It isn’t until a beautiful female golf attendant arrives with a cart full of Top Flites that they are rescued from their “nasty old balls."
Client: Dick’s Sporting Goods/Top Flite
Titles: “Whack,” “Need Balls” 2x :30
Agency: Martino Flynn, Rochester, NY
Partner: Chris Flynn Executive Creative Director: Tim Downs Creative Supervisor: Brad Garratt Creative Supervisor: Paul Hill Director, Digital & Video Marketing: John Marianetti Senior Account Executive: Rose Feor
Production Company: Backyard
Director: Rob Pritts Director of Photography: Jimi Whitaker President/Partner: Blair Stribley Managing Director/Partner: Chris Zander VP/Executive Producer: Kris Mathur Head of Production: Emily Malito UPM: Kevin Sharpton
Editorial: The Whitehouse
Editor: Lucas Spaulding