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Dick’s Sporting Goods/Top Flite's "Whack"

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Press Kitchen
Friday, Apr. 18, 2014

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Venice, CA-based Backyard director Rob Pritts drives it home in a cheeky new campaign for Top Flite and Dick’s Sporting Goods from Rochester NY-based advertising agency Martino Flynn.  The two spot campaign features defeated golfers in various situations in need of a ball upgrade. It isn’t until a beautiful female golf attendant arrives with a cart full of Top Flites that they are rescued from their “nasty old balls."

Credits

Client: Dick’s Sporting Goods/Top Flite
Titles: “Whack,” “Need Balls” 2x :30

Agency: Martino Flynn, Rochester, NY
Partner: Chris Flynn   Executive Creative Director: Tim Downs  Creative Supervisor: Brad Garratt  Creative Supervisor: Paul Hill  Director, Digital & Video Marketing: John Marianetti  Senior Account Executive: Rose Feor 

Production Company: Backyard
Director: Rob Pritts   Director of Photography: Jimi Whitaker  President/Partner: Blair Stribley  Managing Director/Partner: Chris Zander  VP/Executive Producer: Kris Mathur  Head of Production: Emily Malito  UPM: Kevin Sharpton 

Editorial: The Whitehouse
Editor: Lucas Spaulding 

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