Tuesday, June 19, 2018
You are here:

Destination America's: "BBQ PITMASTERS" (special-edition director's cut promo)

By

Kristien Brada-...
Monday, Apr. 14, 2014

1733 views

Log in or register now!
Competitive cooking takes on the raw emotion of a heavyweight title match in 2C Media’s promo for the new season of Destination America’s highly rated “BBQ PITMASTERS.” Destination America’s Chris Grant tapped 2C to conceptualize and create the launch spot for Season 5, which features a new regional component and judge (“Moe”) to its already successful mix. To convey these exciting changes, the creative promotion and design agency played up the show’s competitive spirit and local nuances in a scene depicting regional grilling warriors gearing up for their own “main event” in a hyper-sensationalized, smoke-filled build-up.  BBQ PITMASTERS transports viewers into the competitive barbecue subculture, proving that barbecue is much more than just delicious food; it’s a full–blown competitive sport. 
Credits

CLIENT: DESTINATION AMERICA
Mark Etkind, General Manager  Chris Grant, Creative Director  Kyle Russell, Director, Marketing Production Management
 
PRODUCTION COMPANY: 2C MEDIA
Chris Sloan, President, Executive Creative Director  Brian Eloe, Director/Creative Director  Ben Frank, Senior Writer/Producer  Adam Cronan, Senior Preditor
 
PRODUCTION COLLABORATORS: Bart Tau, Director of Photography  Russell Katzman, Line Producer  Eric Gardner, Writer  Carlos Cote, Motion Graphics/Compositor

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jun. 19, 2018

Content creation studio BODEGA--with bases of operation in NY and San...

Tuesday, Jun. 19, 2018

The MTV Movie & TV Awards gave "Black Panther" its first taste of...

Monday, Jun. 18, 2018

George Clooney's Hollywood career spans more than three decades, with...

Monday, Jun. 18, 2018

Director Greg Popp has joined the roster of Superlounge for exclusive U.S...

Monday, Jun. 18, 2018

Hulu has acquired the rights to Minding the Gap , director Bing Liu’s...

Sunday, Jun. 17, 2018

The combined powers of superheroes, the Pixar brand and a draught of...

Recent SPW Releases

Monday, Jun. 18, 2018

Danixa Diaz joins brand creative agency, Troika Media Group (OTC: MTWO) as...

Monday, Jun. 18, 2018

Rapidly rising “Audio Story-Tellers” Temp Love are celebrating their 5-...

Monday, Jun. 18, 2018

Post-production finishing for the first season of Vida, the new half-hour...

Monday, Jun. 18, 2018

Furthering their reputation as the go-to creative audio post house for...

Friday, Jun. 15, 2018

The leaders of bicoastal creative production company Gentleman Scholar...

Friday, Jun. 15, 2018

LA-based Stun, an award winning entertainment industry content studio, ad...

Top