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Destination America's: "BBQ PITMASTERS" (special-edition director's cut promo)

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Kristien Brada-...
Monday, Apr. 14, 2014

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Competitive cooking takes on the raw emotion of a heavyweight title match in 2C Media’s promo for the new season of Destination America’s highly rated “BBQ PITMASTERS.” Destination America’s Chris Grant tapped 2C to conceptualize and create the launch spot for Season 5, which features a new regional component and judge (“Moe”) to its already successful mix. To convey these exciting changes, the creative promotion and design agency played up the show’s competitive spirit and local nuances in a scene depicting regional grilling warriors gearing up for their own “main event” in a hyper-sensationalized, smoke-filled build-up.  BBQ PITMASTERS transports viewers into the competitive barbecue subculture, proving that barbecue is much more than just delicious food; it’s a full–blown competitive sport. 
Credits

CLIENT: DESTINATION AMERICA
Mark Etkind, General Manager  Chris Grant, Creative Director  Kyle Russell, Director, Marketing Production Management
 
PRODUCTION COMPANY: 2C MEDIA
Chris Sloan, President, Executive Creative Director  Brian Eloe, Director/Creative Director  Ben Frank, Senior Writer/Producer  Adam Cronan, Senior Preditor
 
PRODUCTION COLLABORATORS: Bart Tau, Director of Photography  Russell Katzman, Line Producer  Eric Gardner, Writer  Carlos Cote, Motion Graphics/Compositor

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