Despicable Me Minion Mayhem
A Common Thread’s Clay Staub has directed a new campaign for Universal Studios and Los Angeles agency David & Goliath that encourages park patrons to “find your inner Minion.” A bright and bubbly blend of live action, visual effects and computer animation, the spot promotes the park’s new attraction Despicable Me: Minion Mayhem.
A family arrives at Universal Studios to find the park overrun with Minions, impulsive, mischievous yellow creatures featured in the films Despicable Me and Despicable Me 2. They splash about in a fountain and duel with churros before dashing off to the new Despicable Me: Minion Mayhem ride—while encouraging the family to follow. When mom, dad and the two kids hop into one of the car’s rides, they are magically transformed into Minions themselves.
Recent SHOOT News Stories
Recent SPW Releases
Danixa Diaz joins brand creative agency, Troika Media Group (OTC: MTWO) as...
Rapidly rising “Audio Story-Tellers” Temp Love are celebrating their 5-...
Post-production finishing for the first season of Vida, the new half-hour...
Furthering their reputation as the go-to creative audio post house for...
The leaders of bicoastal creative production company Gentleman Scholar...