Wednesday, May 23, 2018
You are here:

Del Taco's "New Fresca Bowls Fresh Farmer"


Wednesday, Oct. 1, 2014


Log in or register now!

Del Taco has launched a TV and social/mobile media campaign by San Francisco marketing agency Camp + King. The effort promotes the QSR chain’s new $4 Fresca Bowls—a product that is pitched as “a bowlful of fresh surprises”—and introduces a wacky old coot character called the Fresh Farmer. Each ad features a young diner interacting with the tiny farmer, an overalls-clad kook who pops out of her Fresca Bowl to offer homespun wisdom and non-sequiturs. (Sample: “I once met Old McDonald. He tried to kiss me.”) 


SPW Credits

Client: Del Taco
Title: New Fresca Bowls Fresh Farmer
Aired: September 2014

Agency: Camp + King, San Francisco, CA, USA
Partner and Chief Creative Officer:  Roger Camp; Partner and Chief Executive Officer:  Jamie King; Creative Directors:  Rikesh Lal, Paul Sincoff, Art Director: Eric Lowery; Copywriter: Avery Stokes Harrison; Integrated Head of Interactive Production: David Verhoef; Brand Director:  Lindsay Menasco; Business Affairs:  Tricia Krasneski; Director of Strategy:  Anne Tway; Strategist: Allison Farquhar

Production Company:  The Media Mob, Santa Monica, CA
Director:  Tyler Spindel; Executive Producer/Partner:  Greg Jones; Producer/Managing Partner:  Aesli Grandi; Producer:  Desiree Laufasa

Photography Production Company: Sara Remington Photography, San Francisco Bay Area
Photography: Sara Remington; Director of Photography:  Michael Pescasio

Post Production:  Spy, San Francisco

Editorial Company:  Misfit, San Francisco
Editor:  Doug Cox; Assistant Editor:  Marissa Rosado; Executive Producer: Kelly Koppen 

Music Company and City:  Yessian Music
Composer:  Brian Yessian, Michael Yessian

Visual Effects Company:  Spy, San Francisco 
Visual Effects Supervisor: Darren Orr; Visual Effects Executive Producer:  Lori Joseph



<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Tuesday, May. 22, 2018

Fifty years after filmmakers shut down the Cannes Film Festival, the...

Recent SPW Releases

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...

Tuesday, May. 22, 2018

The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota...

Tuesday, May. 22, 2018

A Common Thread’s Eli Green has directed a new campaign for boutique...