Del Taco's "New Fresca Bowls Fresh Farmer"
Del Taco has launched a TV and social/mobile media campaign by San Francisco marketing agency Camp + King. The effort promotes the QSR chain’s new $4 Fresca Bowls—a product that is pitched as “a bowlful of fresh surprises”—and introduces a wacky old coot character called the Fresh Farmer. Each ad features a young diner interacting with the tiny farmer, an overalls-clad kook who pops out of her Fresca Bowl to offer homespun wisdom and non-sequiturs. (Sample: “I once met Old McDonald. He tried to kiss me.”)
Client: Del Taco
Title: New Fresca Bowls Fresh Farmer
Aired: September 2014
Agency: Camp + King, San Francisco, CA, USA
Partner and Chief Creative Officer: Roger Camp; Partner and Chief Executive Officer: Jamie King; Creative Directors: Rikesh Lal, Paul Sincoff, Art Director: Eric Lowery; Copywriter: Avery Stokes Harrison; Integrated Head of Interactive Production: David Verhoef; Brand Director: Lindsay Menasco; Business Affairs: Tricia Krasneski; Director of Strategy: Anne Tway; Strategist: Allison Farquhar
Production Company: The Media Mob, Santa Monica, CA
Director: Tyler Spindel; Executive Producer/Partner: Greg Jones; Producer/Managing Partner: Aesli Grandi; Producer: Desiree Laufasa
Photography Production Company: Sara Remington Photography, San Francisco Bay Area
Photography: Sara Remington; Director of Photography: Michael Pescasio
Post Production: Spy, San Francisco
Editorial Company: Misfit, San Francisco
Editor: Doug Cox; Assistant Editor: Marissa Rosado; Executive Producer: Kelly Koppen
Music Company and City: Yessian Music
Composer: Brian Yessian, Michael Yessian
Visual Effects Company: Spy, San Francisco
Visual Effects Supervisor: Darren Orr; Visual Effects Executive Producer: Lori Joseph
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