Crunch Fitness, a brand renowned for fusing fitness and entertainment, worked with StrawberryFrog to launch a new marketing movement and advertising campaign on TV and digitally that takes a stand for fun in fitness and against the overly serious and boring work outs and gyms that plague our land.
This new multi-platform marketing movement by StrawberryFrog is comprised of both broadcast and social, the creative brings you into a world where Fitness is personified by extreme FUN. In one video, we see a hard body fitness fanatic being outmaneuvered by an unassuming guy who does pulls ups with his facial hair. In another, the talking belly button of a woman working out will be sure to give you a belly laugh.
