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Covered California's “I’m In/Tengo Un Plan”


Priya PR
Monday, Apr. 7, 2014


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Creative multicultural production company The Cortez Brothers, in partnership with agencies Weber Shandwick and Axis, has produced a new  campaign to promote California's enrollment in the Affordable Care Act. Titled “I’m In/Tengo Un Plan,” the bilingual campaign (English/Spanish) consists of 12 on-air spots (6 x English spots / 6 x Spanish spots)  – the first of which debuted during the Oscars telecast. The campaign is also reaching Californians via billboards, transit ads, print media, web and social media.  To view the entire campaign go here:

SPW Credits

Client: Covered California
Colleen Stevens, Michael Brennan

Agency: Weber Shandwick
Co-Lead: Matt Robson  Account Director: Marta Alonzo  Account Supervisor: Elsa Caceres  Chief Creative Officer: Josh Rose  Executive Creative Director: John Avery  Executive Creative Director: Peter Sanchez  Creative Director/Copywriter: German Libenson  Creative Director/Copywriter: Marisa Esteban  Associate Creative Director: Kim Beylin  Copywriter: Matt Shevin  Senior Art Director: Juan Benitez  Art Director: Marco Vides  Senior Broadcast Producer: Nick Miller  Broadcast Producer: Mariana Mucci

Production Company: The Cortez Brothers
Director/DP: Joe Murray  Producer: Dolly Tarazon-Billinger  Executive Producer: Ed Rivero

Editorial Company: Stitch Editorial
Editor: David Checel  Assistant Editor: Adam Wood  Senior Producer: Chris Girard  Executive Producer: Juliet Batter   Online/Finish Artist: Mitch Gardiner

Music Company: HUM Music
Composer: Jimmy Haun  Creative Director: Scott Glenn  Executive Producer: Debbi Landon  Producer: Chanel Scott



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